Audience Labs was born at the Royal Opera House in London’s Covent Garden, a location with a centuries’ old tradition of performance. Introducing the creative practices of opera and ballet to immersive technologies provided a unique opportunity to look, not just at new types of performance, but new ways of working. Merging old and new practices, this phase of Audience Labs involved 44 artists and 22 partners experimenting with 19 technologies across 14 countries.
“Audience Labs led the change in unlocking artistic understanding of technology...bringing together creatives, artists and technology giants to create contemporary opera and ballet experiences that break new ground in artistic expression, reaching new and diverse audiences.”
Alex Beard CBE, Chief Executive, Royal Opera House
Audience Labs at the Royal Opera House produced a range of innovative projects and shows, including the world’s first hyperreal opera. Current, Rising invited audiences to step into a shared virtual world enveloped by an epic opera score. By taking centre stage in an atmospheric journey through isolation, connection and reimagination, participants enjoyed a heightened emotional experience. The show won critical acclaim and went on to win best out-of-home VR entertainment at the 2021 International VR Awards.