Updates
News and updates about Audience Labs work and projects.
What the Arts and Culture Are Worth
The proliferation of digital technologies, resources, capabilities and audiences has increased the association of cultural relevance with commerciality. But we also struggle in this new context with how to use money, apply it, or distribute it in ways that create artistic value. How do we declare the value of the arts?
Avoiding the cliff edge of creative R+D
What if we increased our ability to create successful products, services and experiences in the world. Create more value. And in so doing create new creative companies and the sector?
Finding New Models
As cultural and creative practitioners we sit at a growing intersection between practice, audience and sector. Driven in part by technology but also shifts in audience behaviour, methods of distribution and the formation of cross disciplinary practice. This creates uncertainty and fragmentation but also breeds new possibilities…
The Future is Hybrid
Ash Mann discusses the opportunities for digital opened up by the pandemic. This article was commissioned by Audience Labs as part cross-industry consultation commissioned by AHRC exploring the emergent creative and economic possibilities at the intersection of performance, culture, technology and innovation.